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Case study · Commercial janitorial

How Action Janitorial grew to 20 bid requests a month.

Website, local search and follow-up for a commercial janitorial business, and what it did for the business.

Action Janitorial logo
Client
Action Janitorial
Industry
Commercial janitorial
Since
October 2024
Services
Website design, Local SEO, Google Business Profile, Bid follow-up
6 → 20Monthly bid requests, Oct 2024 vs. Oct 2026
2 → 9Walkthroughs booked a month
14new recurring contracts signed
4.9★Google rating from 73 reviews

01 · The starting point

Contracts come from trust and timing.

Facility managers compare a few bids and choose the company that looks most reliable and follows up.

02 · What we did

Look reliable, follow up on every bid.

We built a website for facility managers, added pages for each facility type, and set up bid follow-up and walkthrough reminders.

  1. Weeks 1–4
    Built for facility managersNew website with industries served, insurance details and a walkthrough request form.
  2. Months 2–3
    Every facility typePages for offices, medical, retail and post-construction cleaning.
  3. Months 4–6
    Win the bidBid follow-up and walkthrough reminders.
  4. Month 7+
    Recurring contracts14 new recurring contracts signed.

03 · The results

From 6 to 20 bid requests a month.

Monthly bid requests grew from 6 to 20, with a peak of 22 in Sep 2026, and booked walkthroughs went from 2 to 9 a month. They have signed 14 new recurring contracts.

Bid requests per month

Oct 2024 → Oct 2026
20 leads · Oct 2026Peaks: 15 (Oct 2025) · 22 (Sep 2026)
Oct 24Apr 25Oct 25Apr 26Oct 26

Each bar is one month of calls, form fills and quote requests tracked in the CRM.

04 · The takeaway

We built a website for facility managers, added pages for each facility type, and set up bid follow-up and walkthrough reminders. The result: 233% more bid requests a month in two years.

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