Results / Landscaping & lawn care

Case study · Landscaping & lawn care

How Afines Landscaping grew to 39 quote requests a month.

Website, local search and follow-up for a landscaping & lawn care business, and what it did for the business.

Afines Landscaping logo
Client
Afines Landscaping
Industry
Landscaping & lawn care
Since
October 2024
Services
Website design, Local SEO, Google Business Profile, Seasonal campaigns
11 → 39Monthly quote requests, Oct 2024 vs. Oct 2026
5 → 20Jobs booked a month
120+weekly lawn care accounts
4.9★Google rating from 74 reviews

01 · The starting point

A busy spring, then gaps.

Spring brought a rush of calls, but the schedule thinned out over summer and fall.

02 · What we did

Book the season before it starts.

We built a website around their work, launched spring campaigns in February, turned cleanups into weekly accounts with follow-up, and added pages for bigger landscape projects.

  1. Weeks 1–4
    A site that shows the yardsNew website with project photos and a quick quote form.
  2. Every February
    Book the season earlySpring cleanup and lawn care campaigns go live before the rush.
  3. Months 4–6
    Weekly accountsFollow-up offers turn one-time cleanups into weekly lawn care.
  4. Month 7+
    Bigger projectsPages for patios, sod and landscape design bring in larger jobs.

03 · The results

From 11 to 39 quote requests a month.

Monthly quote requests grew from 11 to 39, with a peak of 53 in Jun 2026, and booked jobs went from 5 to 20 a month. They now run more than 120 weekly lawn care accounts.

Quote requests per month

Oct 2024 → Oct 2026
39 leads · Oct 2026Peaks: 31 (Sep 2025) · 53 (Jun 2026)
Oct 24Apr 25Oct 25Apr 26Oct 26

Each bar is one month of calls, form fills and quote requests tracked in the CRM.

04 · The takeaway

We built a website around their work, launched spring campaigns in February, turned cleanups into weekly accounts with follow-up, and added pages for bigger landscape projects. The result: 255% more quote requests a month in two years.

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