01 · The starting point
A premium product that needs to look premium.
Glass pool fences are a high-ticket purchase. Buyers compare carefully, and the old website didn’t show the product at its best.
14 → 48Monthly quote requests, Oct 2024 vs. Oct 2026
7 → 26Installs booked a month
3 regionsadded for installs
4.8★Google rating from 82 reviews
02 · What we did
Show the product, then follow up patiently.
We redesigned the website around their own project videos and photos, added pages for each product and customer type, and set up quote follow-up for longer decisions.
- Weeks 1–6A premium websiteRedesigned website with hero video, project photos and a quote form for pool fences and railings.
- Months 2–3Residential and commercialPages for residential pool fences, commercial projects, glass railings and gates.
- Months 4–6Win the quoteQuote follow-up for long decision cycles on high-ticket projects.
- Month 7+New regionsDemand grew enough to add installs in three more regions.
03 · The results
From 14 to 48 quote requests a month.
Monthly quote requests grew from 14 to 48, with a peak of 62 in May 2026, and booked installs went from 7 to 26 a month. Demand grew enough to add installs in three more regions.
Quote requests per month
Oct 2024 → Oct 202648 leads · Oct 2026Peaks: 33 (Aug 2025) · 62 (May 2026)
Oct 24Apr 25Oct 25Apr 26Oct 26
Each bar is one month of calls, form fills and quote requests tracked in the CRM.
04 · The takeaway
We redesigned the website around their own project videos and photos, added pages for each product and customer type, and set up quote follow-up for longer decisions. The result: 243% more quote requests a month in two years.
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