01 · The starting point
Seasonal work, price shoppers.
Most requests were small repairs from customers comparing on price.
6 → 26Monthly estimate requests, Oct 2024 vs. Oct 2026
2 → 12Projects booked a month
+41%higher average project size
4.9★Google rating from 85 reviews
02 · What we did
Show the craft, sell the bigger job.
We built a gallery website, added pages for decorative and full-project work, and set up estimate follow-up.
- Weeks 1–4Show the poursNew website with driveway, patio and foundation projects and an estimate form.
- Months 2–3Every project typePages for driveways, patios, stamped concrete and repairs.
- Months 4–6Win the estimateEstimate follow-up during the busy season.
- Month 7+Bigger jobsStamped and decorative work raised the average project size 41%.
03 · The results
From 6 to 26 estimate requests a month.
Monthly estimate requests grew from 6 to 26, with a peak of 34 in Jun 2026, and booked projects went from 2 to 12 a month. Average project size is up 41% with more stamped and decorative work.
Estimate requests per month
Oct 2024 → Oct 202626 leads · Oct 2026Peaks: 19 (Aug 2025) · 34 (Jun 2026)
Oct 24Apr 25Oct 25Apr 26Oct 26
Each bar is one month of calls, form fills and quote requests tracked in the CRM.
04 · The takeaway
We built a gallery website, added pages for decorative and full-project work, and set up estimate follow-up. The result: 333% more estimate requests a month in two years.
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