01 · The starting point
One-time cleanings, unpredictable weeks.
Most customers booked a single cleaning, so the schedule was hard to plan.
12 → 46Monthly quote requests, Oct 2024 vs. Oct 2026
5 → 24New clients booked a month
62%of new clients book recurring cleanings
4.8★Google rating from 92 reviews
02 · What we did
Easy quotes, then recurring plans.
We built a website with instant quotes, filled the Google profile with reviews, and set up follow-up after the first cleaning to offer recurring plans.
- Weeks 1–4Quote in a minuteNew website with instant quotes by home size and cleaning type.
- Months 2–3Trust built inPages for deep, move-out and recurring cleaning, plus a Google profile full of reviews.
- Months 4–6Turn one-time into recurringFollow-up offers after the first cleaning for weekly and biweekly plans.
- Month 7+A steady routeMost new clients now book recurring cleanings.
03 · The results
From 12 to 46 quote requests a month.
Monthly quote requests grew from 12 to 46, with a peak of 47 in Jun 2026, and booked new clients went from 5 to 24 a month. More than six in ten new clients now book recurring cleanings.
Quote requests per month
Oct 2024 → Oct 202646 leads · Oct 2026Peaks: 33 (Dec 2025) · 47 (Jun 2026)
Oct 24Apr 25Oct 25Apr 26Oct 26
Each bar is one month of calls, form fills and quote requests tracked in the CRM.
04 · The takeaway
We built a website with instant quotes, filled the Google profile with reviews, and set up follow-up after the first cleaning to offer recurring plans. The result: 283% more quote requests a month in two years.
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