How Dirty South Illuminations books the season before it starts.

A short season with no room for slow replies.

Holiday lighting is booked in a few busy weeks. Before LeadsGeeks, most requests came in after Thanksgiving, when the calendar was already tight, and calls went unanswered while the crew was up on roofs.

Start earlier, answer faster, re-book automatically.

We built a site and Google profile around their real installs, moved the marketing start to late summer, set up instant replies for every request, and added a January re-booking campaign so last year’s customers come back first.

1. Year 1
   A site that sells the seasonInstall-photo gallery, instant quote form and a Google profile packed with real roofline work.
2. Every August
   Start the season earlySeasonal pages and Google posts go live in late summer, so early planners find them first.
3. Sep – Dec
   Book every lead fastInstant text-back and quote follow-up while crews are on ladders all day.
4. January
   Re-book next yearAutomatic “book again” messages and take-down reminders: 41% of 2025 customers re-booked for 2026.

Bigger seasons, booked earlier.

October leads grew from 74 to 115 in two years, and November 2025 brought 123 leads, their best month so far. The install calendar now fills about six weeks earlier, and 41% of 2025 customers re-booked for 2026.

“I’ve been working with LeadsGeeks for probably four years now. I haven’t switched because I get a lot of good traffic from what they do, and I haven’t needed to go anywhere else. Stick with them, and they’ll get you to the top.”