01 · The starting point
Great floors, hard to see online.
Homeowners compare flooring installers by their work, and there was little online to look at.
8 → 28Monthly estimate requests, Oct 2024 vs. Oct 2026
4 → 15Projects booked a month
+38%higher average project size
4.9★Google rating from 70 reviews
02 · What we did
Let the finished floors sell.
We built a gallery-first website, added pages for every material, and set up estimate follow-up so more visits turned into projects.
- Weeks 1–4Show every floorNew website with a gallery of hardwood, LVP and tile projects and a free-estimate form.
- Months 2–3Every materialPages for hardwood, luxury vinyl, tile and refinishing.
- Months 4–6Win the estimateEstimate follow-up and sample-visit reminders.
- Month 7+Bigger projectsWhole-home jobs grew, raising the average project size 38%.
03 · The results
From 8 to 28 estimate requests a month.
Monthly estimate requests grew from 8 to 28, with a peak of 30 in Jun 2026, and booked projects went from 4 to 15 a month. Average project size is up 38% as more whole-home jobs come in.
Estimate requests per month
Oct 2024 → Oct 202628 leads · Oct 2026Peaks: 20 (Nov 2025) · 30 (Jun 2026)
Oct 24Apr 25Oct 25Apr 26Oct 26
Each bar is one month of calls, form fills and quote requests tracked in the CRM.
04 · The takeaway
We built a gallery-first website, added pages for every material, and set up estimate follow-up so more visits turned into projects. The result: 250% more estimate requests a month in two years.
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