01 · The starting point
Small service calls, not the big jobs.
Most calls were small repairs. Homeowners searching for panel upgrades, EV chargers and generators were finding other electricians.
11 → 41Monthly quote requests, Oct 2024 vs. Oct 2026
5 → 21Jobs booked a month
3×more panel upgrade and EV charger jobs
4.9★Google rating from 78 reviews
02 · What we did
Go after the higher-value work.
We built a website that shows licenses and real work, added pages for the bigger jobs homeowners search for, and set up quote follow-up so more estimates turned into jobs.
- Weeks 1–4A licensed, trusted first lookNew website showing licenses, insurance and real project photos, plus a quote form on every page.
- Months 2–3Higher-value searchesPages for panel upgrades, EV chargers, generators and remodel wiring.
- Months 4–6Win the quoteQuote follow-up texts and appointment reminders so fewer estimates go cold.
- Month 7+Bigger jobsPanel upgrade and EV charger jobs tripled as those pages climbed.
03 · The results
From 11 to 41 quote requests a month.
Monthly quote requests grew from 11 to 41, with a peak of 42 in Jun 2026, and booked jobs went from 5 to 21 a month. Panel upgrade and EV charger jobs have tripled.
Quote requests per month
Oct 2024 → Oct 202641 leads · Oct 2026Peaks: 29 (Dec 2025) · 42 (Jun 2026)
Oct 24Apr 25Oct 25Apr 26Oct 26
Each bar is one month of calls, form fills and quote requests tracked in the CRM.
04 · The takeaway
We built a website that shows licenses and real work, added pages for the bigger jobs homeowners search for, and set up quote follow-up so more estimates turned into jobs. The result: 273% more quote requests a month in two years.
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