01 · The starting point
One-off treatments, seasonal swings.
Calls came in waves with the weather, and most customers paid for one treatment and didn’t come back.
12 → 41Monthly service calls, Oct 2024 vs. Oct 2026
5 → 21Jobs booked a month
44%of new customers sign up for quarterly service
4.8★Google rating from 85 reviews
02 · What we did
Win the urgent call, keep the customer.
We built pages for every pest and town, timed termite content to swarm season, and set up follow-up offers for quarterly service.
- Weeks 1–4Fast answers for urgent pestsMobile website with one-tap calling and pages for termites, rodents, roaches and mosquitoes.
- Months 2–3Termites firstTermite inspection pages and Google posts ahead of swarm season.
- Months 4–6From one visit to a planFollow-up offers for quarterly service after every first treatment.
- Month 7+Recurring revenueQuarterly plans now make up a big share of the schedule.
03 · The results
From 12 to 41 service calls a month.
Monthly service calls grew from 12 to 41, with a peak of 58 in May 2026, and booked jobs went from 5 to 21 a month. Over four in ten new customers now sign up for quarterly service.
Service calls per month
Oct 2024 → Oct 202641 leads · Oct 2026Peaks: 34 (Aug 2025) · 58 (May 2026)
Oct 24Apr 25Oct 25Apr 26Oct 26
Each bar is one month of calls, form fills and quote requests tracked in the CRM.
04 · The takeaway
We built pages for every pest and town, timed termite content to swarm season, and set up follow-up offers for quarterly service. The result: 242% more service calls a month in two years.
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