01 · The starting point
A short season and slow summers.
Everyone called in the first cold week, and summers were quiet. Repair and masonry work wasn’t showing up in searches at all.
15 → 48Monthly inspection requests, Oct 2024 vs. Oct 2026
7 → 24Jobs booked a month
5 wksearlier the fall schedule fills
4.9★Google rating from 84 reviews
02 · What we did
Book early and fill the off-season.
We built a website around safety inspections and masonry repairs, added late-summer reminders so homeowners book early, and ran spring campaigns for masonry work.
- Weeks 1–4Safety firstNew website explaining inspections, sweeps and masonry repair, with a simple booking form.
- Months 2–3Masonry and repairsPages for crowns, caps, liners and tuckpointing, beyond just sweeps.
- Every AugustBook before the coldSeasonal posts and reminders so homeowners book before the first fire.
- Month 7+Year-round workSpring masonry campaigns fill the slower months.
03 · The results
From 15 to 48 inspection requests a month.
Monthly inspection requests grew from 15 to 48, with a peak of 48 in Oct 2026, and booked jobs went from 7 to 24 a month. The fall schedule now fills about five weeks earlier.
Inspection requests per month
Oct 2024 → Oct 202648 leads · Oct 2026Peaks: 36 (Nov 2025) · 48 (Oct 2026)
Oct 24Apr 25Oct 25Apr 26Oct 26
Each bar is one month of calls, form fills and quote requests tracked in the CRM.
04 · The takeaway
We built a website around safety inspections and masonry repairs, added late-summer reminders so homeowners book early, and ran spring campaigns for masonry work. The result: 220% more inspection requests a month in two years.
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