How HVAC Specialist grew to 48 service calls a month.

Busy in a heat wave, quiet in between.

Calls spiked when the weather turned and slowed to a trickle in spring and fall. During peak weeks, missed calls went straight to competitors.

Own the urgent search, then smooth the seasons.

We built pages for every repair and install service, tuned the Google profile for emergency searches, set up instant text-back for missed calls, and added tune-up reminders and maintenance plans for the shoulder seasons.

1. Weeks 1–4
   Ready for emergenciesFast website with one-tap calling and a Google profile set up for repair, install and maintenance searches.
2. Months 2–3
   Every system, every townPages for AC repair, furnace repair, heat pumps and new installs across the service area.
3. Months 4–6
   No missed calls in a heat waveMissed-call text-back and after-hours replies so emergency calls don’t go to a competitor.
4. Month 7+
   Steady between seasonsTune-up reminders and maintenance plans keep the schedule full in spring and fall.

From 14 to 48 service calls a month.

Monthly service calls grew from 14 to 48, with a peak of 75 in Jul 2026, and booked jobs went from 6 to 24 a month. Maintenance plans now keep the schedule steadier between summer and winter.

We built pages for every repair and install service, tuned the Google profile for emergency searches, set up instant text-back for missed calls, and added tune-up reminders and maintenance plans for the shoulder seasons. The result: 243% more service calls a month in two years.