01 · The starting point
Emergency calls going to whoever answered first.
Homeowners with a burst pipe call the first plumber they find. When the crew was on a job, those calls went unanswered and the work went elsewhere.
18 → 58Monthly service calls, Oct 2024 vs. Oct 2026
8 → 30Jobs booked a month
41%of calls come from emergency searches
4.8★Google rating from 99 reviews
02 · What we did
Be the first result and never leave a caller waiting.
We set up the Google profile and website for emergency searches, built a page for every service and town, and added missed-call text-back and review requests.
- Weeks 1–4Built for emergenciesMobile website with one-tap calling and a Google profile set up for 24/7 plumbing searches.
- Months 2–3Every job, every townPages for leaks, drains, water heaters and repipes in each town they serve.
- Months 4–6Answer every callMissed-call text-back so burst-pipe calls get a reply in minutes.
- Month 7+Reviews that win the callA review request after every job, building trust for the next emergency.
03 · The results
From 18 to 58 service calls a month.
Monthly service calls grew from 18 to 58, with a peak of 62 in Aug 2026, and booked jobs went from 8 to 30 a month. Emergency searches now bring in about four in ten calls.
Service calls per month
Oct 2024 → Oct 202658 leads · Oct 2026Peaks: 51 (Dec 2025) · 62 (Aug 2026)
Oct 24Apr 25Oct 25Apr 26Oct 26
Each bar is one month of calls, form fills and quote requests tracked in the CRM.
04 · The takeaway
We set up the Google profile and website for emergency searches, built a page for every service and town, and added missed-call text-back and review requests. The result: 222% more service calls a month in two years.
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