Results / Residential & commercial painting

Case study · Residential & commercial painting

How Rebel Painting grew to 46 estimate requests a month.

A website built around their finished work, plus local search and follow-up, for a painting company in Pittsburgh, PA.

Rebel Painting logo
Client
Rebel Painting
Location
Pittsburgh, PA
Since
October 2024
Services
Website, local SEO, Google profile, follow-up
11 → 46Estimate requests a month, Oct 2024 vs. Oct 2026
58Requests in July 2026
31%Of requests now commercial
2 → 4Painters on the crew

01 · The starting point

Quality work that nobody could see.

Wil’s crew does careful, clean work, but online there was little to show it. Homeowners comparing painters had no gallery to look at, and commercial customers didn’t know Rebel did that work too.

02 · What we did

Let the finished work sell the next job.

We built a website around their projects, added pages for residential and commercial painting across Pittsburgh, and set up estimate follow-up and review requests so more estimates turned into jobs.

  1. Weeks 1–6
    A website that shows the workProject gallery, before-and-afters and a simple estimate request on every page.
  2. Months 2–4
    Residential and commercialSeparate pages for interiors, exteriors, cabinets and commercial work across Pittsburgh neighborhoods.
  3. Months 5–8
    Win the estimateEstimate follow-up texts and review requests after every finished job.
  4. Month 9+
    A bigger crewSpring 2026 leads more than doubled spring 2025, and the crew grew from 2 to 4 painters.

03 · The results

More estimates, bigger jobs, bigger crew.

Estimate requests grew from 11 to 46 a month, with a peak of 58 in July 2026. About a third now come from commercial customers, and the crew grew from 2 to 4 painters.

Estimate requests per month

Oct 2024 → Oct 2026
46 leads · Oct 2026Season peaks: 33 (2025) · 58 (2026)
Oct 24Apr 25Oct 25Apr 26Oct 26

Each bar is one month of calls, form fills and quote requests tracked in the CRM.

04 · In Wil’s words

“Our website is fantastic. You’ll see all the work that we do. Our website is provided by the fine people at LeadsGeeks. If any pros are out there looking for somebody to work with, call LeadsGeeks. They’re tremendous workers.”

Wil Rebel, Owner, Rebel Painting

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