Case study · Pool service & repair

How Royal Pool Service grew to 26 service requests a month.

Website, local search and follow-up for a pool service & repair business, and what it did for the business.

Client: Royal Pool Service
Industry: Pool service & repair
Since: October 2024
Services: Website design, Local SEO, Google Business Profile, Seasonal campaigns

7 → 26Monthly service requests, Oct 2024 vs. Oct 2026

3 → 14Jobs booked a month

90+weekly pool service accounts

4.9★Google rating from 82 reviews

01 · The starting point

A summer rush and slow winters.

Requests spiked at opening season and dropped off once the pools closed.

02 · What we did

Open the season early, keep the accounts.

We built a clear website, ran opening-season campaigns in March, turned cleanups into weekly accounts, and added equipment repair pages for the off-season.

Weeks 1–4
Clear and simpleNew website with weekly service plans, repairs and an easy request form.
Every March
Opening seasonPool opening and green-pool cleanup campaigns before summer.
Months 4–6
Weekly accountsFollow-up offers turn one-time cleanups into weekly service.
Month 7+
Repairs and equipmentPages for pumps, filters and heaters bring in higher-value repair work.

03 · The results

From 7 to 26 service requests a month.

Monthly service requests grew from 7 to 26, with a peak of 58 in Jun 2026, and booked jobs went from 3 to 14 a month. They now service more than 90 pools every week.

Service requests per month

Oct 2024 → Oct 2026

26 leads · Oct 2026Peaks: 29 (May 2025) · 58 (Jun 2026)

Oct 24Apr 25Oct 25Apr 26Oct 26

Each bar is one month of calls, form fills and quote requests tracked in the CRM.

04 · The takeaway

We built a clear website, ran opening-season campaigns in March, turned cleanups into weekly accounts, and added equipment repair pages for the off-season. The result: 271% more service requests a month in two years.

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