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Case study · Local moving

How WV Second Chance Moving grew to 72 leads a month.

Two years of website, local search and lead follow-up for a moving company in St. Albans, West Virginia, and what it did for the business.

WV Second Chance Moving logo
Client
WV Second Chance Moving LLC
Location
St. Albans, WV
Since
October 2024
Services
Website, local SEO, Google profile, lead follow-up
18 → 72Monthly leads, Oct 2024 vs. Oct 2026
9 → 34Moves booked a month
1 → 3Moving crews on the road
4.9★Google rating from 86 reviews, up from 12

01 · The starting point

Good movers, hard to find online.

Before LeadsGeeks, most of WV Second Chance’s work came from word of mouth and a directory listing. There was no website of their own, just 12 Google reviews, and quote requests often waited hours for a reply while the crew was out on a job. Those were the customers most likely to book someone else.

02 · What we did

One system, built in four stages.

We started with the website and Google profile so every search had somewhere good to land, then widened their reach across the Kanawha Valley, then made sure no quote request or missed call went unanswered. As lead volume grew, we added pages for each new town they served and timed review requests to the busy summer season.

  1. Weeks 1–4
    A website built to book movesNew site with instant quote requests and click-to-call; Google Business Profile rebuilt with real crew and truck photos. Leads went from 4 to 9 a week by week 12.
  2. Months 2–3
    Found across the Kanawha ValleyLocal pages for St. Albans, Charleston, South Charleston, Nitro, Hurricane and Teays Valley, plus a review request after every move.
  3. Months 4–6
    No lead left waitingInstant text-back on missed calls and automatic quote follow-up. 31 leads a month by month six, with more of them booking.
  4. Month 7+
    Scaling the businessA second truck and crew for summer 2025, a third crew in spring 2026, and a record 81 leads in July 2026.

03 · The results

More leads every month, and room to grow.

Monthly leads grew from 18 to 72, and booked moves from 9 to 34 a month. With a steadier pipeline, WV Second Chance added a second truck and crew for summer 2025 and a third crew in spring 2026.

Leads per month

Oct 2024 → Oct 2026
72 leads · Oct 2026Summer peaks: 58 (2025) · 81 (2026)
Oct 24Apr 25Oct 25Apr 26Oct 26

Each bar is one month of calls, form fills and quote requests tracked in the CRM.

04 · In Jeff’s words

“We’ve worked with LeadsGeeks for the last couple of years for their lead services, and they run our website for us. They contact me anytime they’ve got a good idea. They’re definitely worth using. I would highly recommend them.”

Jeffary Gay, Owner, WV Second Chance Moving

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